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| Outdoor Advertising |
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High impact advertising in high profile locations. The daily flying display is considered the highlight of Farnborough by many, but it’s not always easy to get the best view. The Video Walls provide close-up shots of all the action as it happens, making them a magnet for visitor attention. In addition to static signage in and around the video walls, sponsor video clips can be broadcast at agreed intervals on the multiple screens around the show site.
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Associate your brand with the luxury end of the aviation industry. The Business Aircraft Park (BAP) is an area within the Farnborough show site dedicated solely to the business aviation community. Sponsorship of this 3-day "show within a show" – which facilitated sales estimated at $500 million during Farnborough 2008 - offers unprecedented access to, and association with business aviation manufacturers, owners and operators.
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A unique visual and aural branding opportunity. The vast public address system at the Farnborough International Airshow consists of a series of loudspeakers mounted on towers throughout the show site. The system broadcasts the aerial display commentary, general information to exhibitors and visitors, and plays a central role in the event’s safety and security plan. The exclusive sponsor of the Public Address System and Communications Tower benefits from advertising at every tower location, and aural branding over the PA system, offering excellent access to your target market.
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Engage with attendees as they make their way around the site. The Farnborough International Airshow covers several hundred hectares with exhibit halls, static displays, chalets and many other stand-alone features. Consequently the show site directional signage is crucial to even seasoned Farnborough regulars. Sponsorship of the directional signage ensures that everyone onsite will see your company message every time they check where they’re going.
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Innovative and eye-catching advertising in high traffic areas. With so much going on it’s often an unusual or unexpected image that sticks in the mind. Footprints in the road and eye level advertising on stairs are just two of the innovative ways to communicate to visitors and exhibitors in high traffic areas around the Farnborough show site.
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