The Farnborough International Airshow attracts high-calibur exhibitors and visitors from throughout the world. To welcome them properly to the UK, and provide an elegant social setting in which they can make new contacts or renew established friendships, Farnborough International Ltd is again organising the Official Welcome Reception. This evening function will incorporate the Official Opening Ceremony for the overall event. As in 2006, it is sure to be the highest-profile evening activitiy of the entire week. Sponsorship of this event can include pre-event branding on notices, invitations and admittance cards, signage displayed at the event, public acknowledgement and a speaking role, access to special VIP areas, an agreed number of complimentary tickets and other rights and benefits as required.

With some 1800 accredited journalists expected, the Farnborough International Airshow 2008 will again be the hub of the aerospace news world. And Farnborough will accommodate them in style! Journalists will be credentialed in the Central Media Centre that includes workspace, lounge facilities, and a viewing platform, and serves as their base as they spread out on assignment throughout the show grounds. Journalists will also have access to media conference facilities and a further ‘remote’ lounge area. Sponsor has the right to various branding opportunities inside and outside the media facilities.

The Exhibitors Club Restaurant is an elegant facility offering a respite away from the daily hubbub of the show where exhibitors can meet and entertain clients. It includes a restaurant offering three course lunches as well as a comfortable bar area. Entry is reserved for Farnborough International Airshow exhibitors and their invited guests only. The facility is used extensively by personnel from all manner of exhibiting companies, both those with their own chalets, and those without. The sponsor of this facility will receive inside and outside branding recognition, along with a lengthy ‘menu’ of other ways to dynamically convey its marketing message.

Friday the 18th of July will be International Youth Day at the Farnborough International Airshow 2008. Building on the success of the debut event in 2006 – which was opened by the Prime Minister, Tony Blair – the overarching strategy behind this initiative is to again create a vehicle for direct face-to-face communication between industry and gifted young people. This will enable students to learn about the full range of opportunities open to them in the aerospace industry – while enabling industry to hear firsthand the issues of concern to students at the cusp of deciding between various career paths. The programme will be coordinated through the Human Resources (or equivalent) department within each company, and by the careers advisory department within the school / college. Sponsorship of the International Youth Day can offer unprecedented highest-profile access to the best and brightest young minds that will shape the global aerospace industry for decades to come.

At the weekend tens of thousands of families with children come to Farnborough to enjoy a day out together. A day when they can share the sheer joy of watching a spectacular Airshow -- and seeing the newest and best developments in the aerospace industry. While many summer outings can end up eating up a big part of a family’s budget, the Farnborough International Airshow is proud to be able to continue providing free tickets to children under 16 through the generous support of the ‘Kids Go Free’ sponsor.

All trade visitors must have a duly completed ticket to qualify for entrance into the Farnborough International Airshow during the first five days, when the event is reserved for aerospace professionals and invited guests only. The tickets themselves can be branded and provide an excellent opportunity to offer special promotions and incentives to the global aerospace trade.

One of the most popular elements of the Farnborough International Airshow is the flying display that takes place each afternoon of the event. It is the point each day when tens of thousands of trade visitors direct their undivided attention towards the sky to watch as some 70 innovative aircraft are put through their paces for the benefit of prospective buyers. This activity is a perfect opportunity for creative sponsorship potential. The sponsor could feature on a public address system announcement -- audible throughout the site – talking about the sponsors unique capabilities and assets. The sponsor could be mentioned simultaneously on Farnborough International Radio FM which is broadcast throughout the region and made available throughout the world via streaming media. Further rights and benefits could

The organiser operates a fleet of 20 buses that run throughout the day, both to / from parking areas located around the perimeter of the airfield, and inside the exhibition grounds. Buses collect visitors from a number of marked pick-up points in the car parks and transport them to the security screening entrances. After security, visitors board additional buses to travel from the gates to the border of the aircraft parks and other attractions, including the Media Centre. The service is free at all times. Sponsors enjoy the right to display logos on bus stop signage inside the show grounds, and in the windscreen and back window and on the sides of each of the buses used in the programme, with their name added to the Destination Display signage above the windscreen of each bus.

Farnborough International Airshow 2008’s main full-service restaurant will be located in the well-positioned ground floor of Hall 1A. The restaurant at the Farnborough International Airshow is always busy, and a very popular meeting place for visitors to the show. Run by a dedicated catering contractor, the restaurant offers sandwiches, light snacks or a hot buffet option. Sponsors will be granted naming rights as well as opportunities to display static or dynamic exterior and interior messages and branding.

The Business Aircraft Park (BAP) is an area devoted to Business Aircraft Manufacturers, their products and services. At the Farnborough International Airshow 2006 the BAP facilitated sales estimated at $500 million. This 3 day ‘show within a show’ will again take place during the Farnborough International Airshow 2008. Open from Monday the 14th through Wednesday the 16th the BAP will be easily accessible from the exhibition halls and will continue to accommodate requests for demonstration flights to potential and existing customers. Title sponsorship of the BAP offers an extensive range of high-profile rights and benefits.

Located in a high-traffic area, the Farnborough International Airshow 2008 Business Centre fulfils a crucial function for hundreds of exhibitors and trade visitors. Quite simply: It helps facilitate the electronic and paper transactions to complete the billions of dollars of sales that will be concluded during the show. It provides full office facilities such as, pc workstations with internet access, telephone, fax, photocopying, printing, stationery sales and secretarial back up. Sponsor’s logo and other recognition can be integrated into the facilities, with both exterior and interior branding possible.

Broadcasting from custom studios based on-site, Farnborough Airshow Radio FM is run by the local Farnborough Technical College and provides music, up-to-date information on the show, in-depth interviews and features on specific exhibitors. Broadcasting on a specially-assigned frequency, the station reaches well-beyond the show grounds, covering a large swath of the surrounding area. Farnborough Airshow Radio is now also transmitted worldwide via streaming media. The sponsor will have branding opportunities both ‘on-the-air’ and on physical sites in and around the radio station studio.

The Farnborough International Airshow regularly includes some 1400 exhibiting companies. Each of these exhibitors register an average of at least 3 personnel, for a total over 6000 exhibiting personnel to work in their stands and chalets, and beside their aircraft, throughout the week. As a convenience, each of these personnel can be provided an official badge, badge-holder and lanyard which can prominently display the provider’s name and logo. (Badge-holder and lanyard supplied by sponsor.)

Exhibitors and visitors to the Farnborough International Airshow have a number of transportation options. Tens of thousands will choose to drive their own vehicles to the event. They will park in one of a number of designated lots located both inside and outside the actual aerodrome site. These parking lots are served by a system of coaches to transport car occupants to the show grounds. They offer many creative branding opportunities which can be carried over onto the main site entrances, guide maps and other printed materials distributed before and during the show.

This coffee bar is situated in a busy location in Hall 3. Serving exhibitors and visitors with fresh coffee, other hot beverages and snacks, it provides a welcome meeting / break area in this central area. A sponsor can have naming rights, signage areas, literature display racks and a number of other promotional benefits including a reserved seating area.

Coffee Bar Two- SOLD TO UKTI & DSO
Positioned in an active part of Hall 4, this coffee bar is another popular meeting point for exhibitors and visitors to enjoy fresh coffee, other hot drinks and snacks. As above, sponsor has naming rights and a number of other promotional benefits including a reserved seating area.

The Farnborough International Airshow covers several hundred hectares with exhibit halls, a large number of outside static displays, several rows of chalet structures, and other stand-alone features, ranging from the International Media Centre to the Business Aircraft Park. Signage is hung above or beside strategic pathways leading from one hall or area of the show grounds to other halls or areas. Sponsors subtle branding can be carried on each of these directional signs.

With so many exhibit halls to get through, visitors frequently refer to, and appreciate, the ‘You are Here’ signboards conveniently situated at strategic crossroads and entrances and exits around the show site. They are also able to refer to a one-page general layout plan that further helps orient themselves within the site. The sponsor will receive high-level branding and appreciation on each map and location board.

Each morning tens of thousands of professional trade visitors will be descending onto the Farnborough site. Why not make each and every one of them is a walking billboard for your brand? We will offer locations at the main show entrance points for our designated official carrier bag sponsor to distribute bags carrying both the Farnborough International Airshow 2008 logo and the sponsor’s logo and strap line to all trade visitors entering the site. (Bags to be supplied by sponsor)

Trade Visitors enter the show site and proceed to an area to fill in and/or submit their registration details and then pass through the security screening process. This area offers a sponsor tremendous exposure to inbound visitors, with branding possible on signage and buntings throughout the area.

The Cyber Café has been a popular feature at Farnborough International for many years now. In 2008 we will again be offering a well-equipped multi-station internet connection area where show attendees can check email throughout the day. The service will be offered free-of-charge as a special courtesy made possible through the generosity of the sponsor. Recognition will be given in a number of ways including signage, informational flyers distributed to the stands, mentions in other print materials, and set-up of the screens in the Internet Connection Zone to open to a website designated by the sponsor.

As the name implies, this is the area where visitors can seek answers and assistance to make their Farnborough International 2008 experience run as smoothly as possible. Staffed by friendly and knowledgeable personnel, the Visitors Services Centre will give visitors a place to find information about exhibitors, pick up a show directory, and find out about their transport options. Sponsor can have signage recognition in and around the Visitor Service Centre.

Farnborough International 2008 exhibitors will receive ‘Welcome to Farnborough’ packs offered to each exhibit manager as they first arrive on-site. It will contain the latest information about programmes and events, lists of confirmed delegates, onsite telephone numbers, any extra passes they may have ordered, and a wealth of material about places to go and things to do in the London area. This entire package can be placed in the sponsor’s branded packaging along with sponsor-supplied literature and any welcome gift they may wish to present.

The Farnborough International Airshow attracts over 100,000 visitors from throughout the UK. Each adult visitor is issued a ticket either in advance or on the gate. Each ticket can carry sponsor branding on both the front and back. In addition, the sponsor may also receive tickets to distribute to its guests and / or employees.

With so much action in the sky – visitors can face a dilemma deciding the best vantage point to see it all. The Official Farnborough International Video Wall feature helps them by providing close-up shots of all the action – wherever it is happening, as it is happening. The Video Wall also projects interesting background information, and commercial messages, to trade and public visitors. A sponsor’s message can be carried on static signage in and around the actual video wall, bolstered and reinforced by video clips broadcast at agreed intervals on the screen.

Farnborough's exhibition halls are built on five adjacent, but ‘stepped’ flat plateaus, each slightly raised from the one below. Connecting several of the halls are a series of enclosed walkways, carrying a constant stream of visitors and exhibitors coming and going to various parts of the exhibition site. Each of these walkways offers high-traffic message sites for sponsored signage, displayed on the side or front walls – or even the ceiling -- which can effectively direct visitors to a particular stand or outside display.

The Farnborough International Airshow includes one of the world’s most exciting aerial displays. During the trade and public days aircraft are put through their paces above the air field while expert commentators provide a descriptive running narrative. This commentary is piped through a vast series of loudspeakers mounted from towers throughout the show site. The public address system is also in place to provide general information to exhibitors and visitors, and plays a central role in the event’s safety and security plan. The exclusive sponsor of the Public Address System and Communications Tower has the right to display banners from both the individual loudspeaker towers as well as the large communications mast positioned at the end of Hall 4

A series of seating and rest areas will be positioned at strategic locations throughout the halls, offering a convenient informal oasis for visitors to catch their breath, chat on their mobile, or continue discussions with colleagues. Each area generally consists of two wooden park benches placed along the aisles at junctions where two halls meet. They will be decorated with greenery and floral arrangements. A minimum of 12 (twelve) such rest areas will be installed. Each can carry sponsor branding and include literature display / distribution racks.

Farnborough International offers facilities for those visitors with special needs. These facilities include, a raised viewing platform, ramps, special car parking, toilets and changing areas. Farnborough International also offers ‘Show Mobility’ where visitors to the show can hire wheelchairs and motorised scooters.
Sponsor’s branding will be displayed on and around the disabled facilities, on directional signage specific to these facilities, and on mobility aides.

A Daily Flying Display Programme is produced as a guide for visitors and exhibitors at the show. Listing the order of appearance and timings of aircraft flying that day, the Programme is distributed at points throughout the exhibition-site to the 250,000 trade and public visitors and over 1,300 exhibiting companies that are part of the Farnborough International Airshow. It is without a doubt one of the most eagerly-sought and heavily referred-to pieces of literature distributed at the event. Each Daily Flying Display Programme carries one exclusive sponsor’s logo, strapline and full-colour / full page advertisement.

The Farnborough International Airshow is exactly that: “International”. It attracts exhibitors and visitors from literally all over the word. Many of these, especially those coming from North America, will require mobile phones and other wireless devices that are compatible with the systems and standards used in the United Kingdom if they are to remain in contact with their offices, colleagues that are with them in the UK, and friends and family at home. One company is designated the Official Supplier of such equipment and the organiser helps make their services known to potential users.

The Farnborough International Airshow consists of trade halls, hospitality chalets & static aircraft displays spread over a several hundred hectare site alongside the main runway at the Farnborough Airport in Hampshire, England.  The organisers offer VIP visitors and exhibitors a Courtesy Car service to use at their convenience to move from one area of the vast show grounds to another.  Cars remain on standby in a central area throughout the show and are dispatched with professional drivers hired by the show organiser to collect and deliver passengers within the show grounds as requested.  In a sense, the cars become an internal 'limousine service'. Additional cars are used off-site to transport VIP visitors to and from central London or Heathrow Airport. 14 further utility vehicles are required for use on the airside of the show grounds, and are used to tow aircraft and transport flight crew. These vehicles become an integral part of the air show and are featured on the runway during the vehicle cavalcade on pubic days.

Exhibitors and Visitors fly to Farnborough from almost every country on Earth. To help meet both their immediate-term requirements -- involving travel to and from the show itself -- and their longer-term requirements for business and holiday flights we want to designate an Official Airline. Such an appointment would enable us to establish a web link between our site and the airline’s site, add that airline’s logo to the print promotional materials we distribute worldwide, offer the airline an on-site presence during the show itself f to offer booking and re-confirmation services, and in other ways offer rights and benefits that will deepen the connection between the airline and our own loyal audience of repeat customers.

Farnborough International has regular written communication with the top echelon of the aerospace industry, both those who manufacture aircraft and those who buy. Several times during the two-year cycle between shows Farnborough sends important documents via courier to either exhibitors or visitors. These parcels can include the exhibitors’ space allocation agreements and other critical forms, as well as show tickets, parking labels and VIP chalet and opening ceremony invitations. Often these packages make their way unopened right to the offices of C-level government and private sector leaders. This exposure can provide a valuable boost of publicity for a courier company looking to establish or expand its aerospace industry penetration.

Farnborough International takes visitor and exhibitor safety and security very seriously. Accordingly, measures are put in place at each of the show entrances to screen those entering the site for various items. Accordingly, thousands of officials from a full range of government agencies, airports, airlines and private business security firms will see the equipment ‘up close and personal’ as it is actually deployed on site to screen them! A manufacturer could not hope for a better marketing and sales opportunity. The provider of such equipment for Farnborough International can have the right to display signage above and adjacent to the screening equipment, as well as literature display racks, and to have its own personnel positioned nearby to answer technical queries.

Farnborough International Airshow 2008 Web Site Opportunities:

In addition to the overall sponsorship package, individual pages or areas of the site that lend themselves to sponsorship include:

On-Line Exhibition Management System
Where some 1400+ exhibitors go to manage their participation at the Show

Help Pages
A library of questions and answers, developed to ensure the most frequently asked questions are answered.

List of Aircraft on Display (generally available from May of the show year) and Daily Flying Display (available during Show Week)
The daily flying display is posted on the Official Farnborough website before it is available anywhere else.

List of Exhibitors
A dynamic list of companies exhibiting at the Farnborough International Airshow

How to get there
Exhibitors, visitors, media and contractors all use this page to plan their journey to Farnborough.

Trade Ticket Sales
Trade tickets to the world’s premier aerospace event can be purchased through www.farnborough.com – therefore a sponsor’s logo can attract tens of thousands of click-throughs from qualified show visitors.

Friends of Farnborough Home Page
The Friends of Farnborough club was established in 2000 and has more than 6000 members. If they’re enthusiastic about aerospace, then chances are, they are a Friend of Farnborough!

Site Maps and Road Maps– available from May 2008
In 2006 the maps of the Farnborough site and the surrounding roads were downloaded over 85,000 times

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